The colours can be adapted to fit with the business’s brand colour palette, but contrasting is key. If you have a lighter coloured background then use a darker colour for the font and if you have a darker colour background, use a lighter colour for the font. Number of fonts – For signage it is best to stick to a maximum of two font styles otherwise it can become unprofessional and cluttered.Ĭolour palette – Contrasting colours are the best combination when it comes to signage to avoid any clashing or difficulty reading. Despite this, some designs featuring the reverse of font types can still be very impactful. If your signage features both a body of text and header that need to go together, a classic way to pair the two types of font is to use sans serif for the header and serif for the body of text. Sans serif fonts are more commonly used due to their readability and clarity on screen, but serif fonts are slowly becoming more popular for signage. Serif fonts have been around for much longer in texts than their more modern counterpart sans serif. Serif & sans serif – A serif is a small flick on a letter to create a flow from letter to letter. With signage, readability is a top priority because if it is good looking but hard to read, the message you want to portray will get lost. It can be tempting to pick a fancy font to stand out, but there is a reason why similar fonts are used for text on signage. With thousands of fonts to choose from, it can be hard to decide which font you should use for your printed signs and banners.
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